Poner tablas de precio con el plugin "Easy pricing tables"
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Poner tablas de precio con el plugin “Easy pricing tables” de WordPress

Poner tablas de precio con el plugin “Easy pricing tables” de WordPress

No cabe duda de que si ofrecemos un servicio o producto debemos saber los precios de la competencia para estimar el nuestro. Una vez lo hemos calculado, podemos proceder con dos opciones: esperar a que el cliente nos pida el precio y empezar a negociar con él o mostrar directamente el precio de tus servicios o productos sin que nadie tenga que preguntar. Con la primera opción es cierto que, a veces, puedes sacar más de lo que esperabas, pero hay que plantearse la siguiente pregunta ¿de verdad todo el mundo que ha visto mis servicios y productos va a contactar conmigo? La respuesta, evidentemente, es un no. Muchos potenciales clientes se olvidarían al ver que no muestras los precios, por lo que es conveniente elegir la segunda opción; mostrar los precios claramente.

 

Poner tablas de precio con el plugin "Easy pricing tables" de WordPress

Poner tablas de precio con el plugin “Easy pricing tables” de WordPress

De esta forma los clientes podrán comparar con la competencia, y si tienes una buena relación calidad precio, no dudarán en contratarte o comprar tus productos. Además los clientes tendrán una clara referencia y si ven a otra página sin precios  claramente visibles no se molestarán en preguntar e irían a ti.

 

Usando Easy pricing tables

 

Easy pricing tables está diseñado de una forma muy sencilla y liviana que mejorará nuestra web consumiendo muy pocos recursos. Se puede descargar, como la mayoría de plugin de WordPress, en el repositorio. Allí vemos los comentarios de los usuarios acerca de este plugin (por ahora todos positivos), y sus valoraciones (en su mayoría 5 de 5) y algo muy importante; la compatibilidad con nuestra versión de WordPress y la versión plugin. En las últimas versiones de  ambos pone que no hay muchos datos para determinar si son combatibles, pero yo ya lo probé y me dejó, así que no tengan miedo. Su número de descargas actualmente es de unos dos mil; no está nada mal para el poco tiempo que lleva en el mercado.

 

Una vez que lo hemos instalados nos saldrá en la configuración una pestaña que se llama Pricing Table, clickeamos y a partir de ahí creamos una nueva tabla, que será la que muestre nuestros servicios o productos.

 

Lo bueno que el plugin nos permite no sólo nombrar a la tabla, sino insertar una descripción que nos informe del producto, elegir unos colores que se relacionen con el theme o apariencia y diseño de la página y elegir el número de columnas que se vamos a mostrar en la web.

 

Cuando acabamos de crear la tabla procedemos con las columnas. Comenzamos dándoles nombres, que será el nombre principal mostrado de cada columna, por ejemplo Redactor Premium. Seguimos, ahora colocando el precio de ese servicio, añadiendo descripciones con el botón + que aparece en la pantalla. Que no se te olvide elegir el tiempo de duración (mes, día, año…), ya que debe quedar claro sin que el usuario tenga que preguntarte. Además nos da la opción de añadir una URL (enlace) a lo que deseemos, generando así un posible backlink. Por último nos muestra una paleta de colores para que podamos elegir el que queramos. Una vez seleccionado todo lo anterior procedemos dándole a guardar.

 

No te cortes en crear columnas; crea tantas como servicios tengas, así abarcarás más usuarios con interés de adquirir un servicio o producto. Al finalizar el plugin nos traduce todo lo realizado en un código que debemos poner en la página, firma de un foro o en cualquier lugar que se te ocurra.

 

Es cierto que ya hay themes que contienen algo parecido al plugin Easy pricing tables, pero todos o casi todos son de pago. Para los que usamos themes gratuitos o de pago pero que no incluyan esa característica, Easy pricing tables nos aumentará las ventas, por su elegancia y potencial.

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