¿Qué es un consultor SEO?
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¿Qué es un consultor SEO?

¿Qué es un consultor SEO?

¿Qué es un consultor SEO?

 

Un consultor SEO es una persona encargada y especializada en la optimización de contenido de páginas webs, ayudando al posicionamiento de esta en los principales buscadores (Google, Yahoo, Bing, etc) logrando así un mayor número de visitas, lo que se traduce a mayores ganancias.

 

¿Qué es un consultor SEO?

¿Qué es un consultor SEO?

 

¿De qué se encarga un consultor SEO?

 

La función principal de un consultor SEO es la creación de contenido optimizado, organizar el contenido, conseguir tráfico de calidad para la web, etc.

 

Podríamos resumir las principales tareas de un consultor SEO en el siguiente esquema:

 

  • Analizar el mercado de manera objetiva
  • Analizar a nuestros principales competidores
  • Investigar y seleccionar las palabras claves con mayor índice de éxito
  • Crear y optimizar el contenido de nuestro nicho, meganicho o micronicho
  • Efectuar cambios internos en los enlaces
  • Cambiar el código interno de nuestro nicho, meganicho o micronicho
  • Optimizar nuestra web con SEO On-Page: titles, metas, h1, h2, h3, etc.
  • Estudiar de manera profunda a la competencia, con el fin de poder posicionarnos en las primeras posiciones
  • Realizar campañas de enlaces (backlinks) de calidad
  • Realización de informes de forma constante, con un seguimiento cercano a la evolución de la web

 

¿En qué departamentos puede intervenir un consultor SEO?

 

Un consultor SEO puede intervenir en diversas áreas. Entre las más importantes destacan:

 

Consultorio SEO

 

  • Buscar las palabras o keywords, analizarlas y buscar a sus competidores más cercanos
  • Realización de informes sobre la optimización de la web
  • Optimización del servidor

 

Linkbuilding

 

  • Dar de alta en los principales buscadores (Google, Yahoo, Bling…) y en directorios de calidad
  • Encontrar y gestionar el intercambio de enlaces

 

Análisis y monitorización de la web

 

  • Seguimiento del ranking de posiciones y la evolución con respecto a tus principales competidores
  • Analizar la popularidad que va adquiriendo tu web (Enlaces entrantes)
  • Analizar y arreglar el sitemaps, los enlaces rotos, así como optimizar la velocidad del servidor y el tiempo de carga.

 

 

¿Qué características debe poseer un buen Consultor SEO?

 

Un consultor SEO profesional debe conocer el mercado con el que va a tratar, a la par que realizar estudios constantes para poder percatarse de las modificaciones que deben efectuarse en la web para que se posicione mejor y adquiera visitas de calidad.

 

¿Cuál es el proceso que debe seguir un Consultor SEO para posicionar webs y captar visitas de calidad?

 

Identificar palabras clave rentables:

Esta parte es sencilla a la par que importante, ya que se deberá elegir una buena palabra clave si se quiere destacar entre la competencia. Un buen consultor SEO debe barajar las diversas posibilidades que ofrecen herramientas como Google Adwords, y tras un pequeño estudio elegir la keyword más rentable.

 

Identificar el contenido de tu web que deberá ser optimizado:

En este estudio, el consultor SEO determinará cuales son las entradas con mayor influencia y popularidad de tu web, optimizándolas aún más para sacar mayor provecho y rentabilidad.

 

Informar a tus clientes

Una vez que se elige la palabra clave, el consultor SEO deberá comunicárselo a sus clientes, teniendo que dar éstos el visto bueno, pues ellos tienen la última palabra.

 

Elegir una referencia principal de posicionamiento

Una vez que el consultor SEO elige la palabra clave y contrata el dominio y el posting, se deberá entregar al cliente un reporte en el cual se mostrará el posicionamiento que tiene la web en ese preciso instante. Esto se tomará como referencia para futuros reportes, pudiendo así valorar el trabajo del consultor SEO de una manera eficaz.

 

Resumen: Como habéis podido apreciar, un consultor SEO es, a día de hoy, algo necesario para que tu web tenga éxito. Si no puedes costearte uno, se recomienda que mire tutoriales que existen por la red sobre como optimizar el contenido de tu web y posicionarla de manera rápida y eficaz.

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