Referencias l.facebook y lm.facebook en Google Analytics
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Referencias l.facebook y lm.facebook en Google Analytics

Referencias l.facebook y lm.facebook en Google Analytics

 

Desde principios del mes de Abril del 2014, exactamente a partir del 5 de abril, hemos ido detectando que en las analíticas se apreciaban referencias a l.facebook.com y lm.facebook.com. Estas referencias son debidas a un sistema que Facebook ha implementado para proteger al usuario de los enlaces maliciosos que se puedan encontrar en su propia plataforma, llamado Link Shim.

lm-facebook

Desde el 5 de abril se aprecia incremento de visitas desde l.facebook.com y lm.facebook.com

 

  • l.facebook.com es la equivalencia a facebook.com, es decir visitas realizadas a Facebook desde ordenador.
  • lm.facebook.com equivale a m.facebook.com, es decir, visitas a Facebook desde una aplicación móvil.
  • Resumiendo, cada vez que un usuario hace click en un enlace interno de Facebook, Facebook manda ese enlace a l.facebook.com ó lm.facebook.com, dependiendo de si estamos utilizando un pc o un dispositivo móvil para comprobar que no lleva a un sitio web malicioso. Después de comprobar la maliciosita del Sitio, si este enlace es seguro, se abre el enlace, si no, se muestra un mensaje de advertencia, demostrando que Facebook siempre cuida al usuario.

En el caso que el usuario acceda desde HTTPS (https://www.facebook.com) y el destino del enlace este en HTTP (http://ejemplo.com), Link Shim resuelve esto haciendo un redireccionamiento a HTTP y de aquí al enlace destino.

Esta implementación ayudara a Google Analytics para descartar estas visitas como tráfico directo, cuando en realidad procedían de Facebook, ganando información en nuestras analíticas.

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