Sencilla información para realizar una auditoría SEO
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Sencilla información para realizar una auditoría SEO

Sencilla información para realizar una auditoría SEO

Sencilla información para realizar una auditoría SEO

Todo el que esté en el mundillo de páginas web, negocios online y ganancias de dinero por internet, sabrá lo qué es el SEO (Search Engine Optimization). Para el que no lo sepa, básicamente son técnicas para escalar posiciones en los buscadores.

 

Conociendo la auditoría SEO

 

La auditoría SEO mejora tu web, permitiéndote encontrar diferentes prácticas y técnicas SEO, además de ver otros tipos de negocios rentables y que más visitantes hagan click en tus anuncios o se subscriban a la web o servicio. Evidentemente, esto hay que tomarlo con calma, debe de ser un análisis minucioso en el que se nos escapen los mínimos detalles posibles y expresarlo de forma de la que todo el mundo la pueda entender.

 

Sencilla información para realizar una auditoría SEO

Sencilla información para realizar una auditoría SEO

Auditoría gratuita o de pago

 

Pues como la gran mayoría de programas, los hay gratuitos o de pago. Aquí pretendo enseñarte a hacerlo tú mismo, usando aplicaciones gratuitas y aprendiendo ciertos útiles conceptos. También tenemos la opción de simplemente pagar para que nos la hagan como MOZ, que resulta muy eficiente, siempre y cuando pagues.

 

La clave está en saber los datos del cliente; debe darte acceso a herramientas de este tipo, como Google Webmaster Tools, entre otras. En el caso de que no sea así con los siguientes consejos sabremos operar igualmente.

 

Cómo obtener datos del cliente para la auditoría SEO

 

En primer lugar, tenemos que recopilar los datos generales para la generación del informe. La fecha del informe siempre conviene marcarla para evitar futuros problemas, tanto la fecha emitida como en la que se hace el informe. Añadiremos también la versión del informe, para poder ir actualizándolo paulatinamente. También pondremos unos comentarios que nos aclaren el manejo del informe y unos datos para que contacten con nosotros.

 

Ahora vamos a ver el que probablemente sea el paso más importante; especificar la web. Tenemos que saber qué clase de web es: blog, foro, red de blogs, corporativa… Saber el tema del que trata: salud y belleza, tecnología…

 

Conocer la competencia entra en el párrafo anterior. Buscar las keywords con las que compite el cliente. Para esto tenemos ciertas técnicas en el buscador de Google: escribir inarchor:”nombre del blog”, que se encarga de la búsqueda de palabras exactas en los anchor text, intitle que como su nombre indica nos busca las palabras que coinciden con el título, usar Google AdPlanner para más información general y el comando inurl que hace como intitle pero en lugar de título busca en los enlaces.

 

Nos interesa saber la IP del dominio. Se puede conseguir haciendo un ping a la dirección que nos interesa o con ciertos add ons para Firefox o Chrome, entre otras formas. Con estos addons también podemos saber el país de la IP, el PR (Page Rank) de la página y el país del dominio. El número de visitas por día lo veremos a través de páginas como www.websiteoutlook.com o con SEMrush, un programa para monitorizar las palabras claves y competencia.

 

Podemos destacar otros aspectos importantes: el DA y PA, Domain Authority y Page authority, que podemos comprobarlos en MozBar, el Alexa Rank, que nos ofrece datos en función de la importancia de la web y la antigüedad del dominio la podemos verificar en who.is

 

En cuanto a las técnicas on page nos fijaremos en que tenga URLs fáciles de recordar y claramente descriptivas. En las imágenes comprobaremos que todas poseen etiqueta la etiqueta alt rellenada. Y hablando de etiquetas, no olvidar ver las etiquetas h1, h2, tittle…, fácilmente observables a través del código fuente (haciendo click derecho en la página).

 

Y por último y no menos importante, que esté optimizada de cara a las redes sociales, ya que hoy en día es una gran manera de publicitar la web. Analizaremos las redes sociales de la página y comprobar los llamados botones sociales, que estén bien posicionados y funcionen correctamente.

 

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